Young Southern movie stars like Sivakarthikeyan, Ram Charan, Ntr Jr. and Dulquer Salmaan were easily beaten by Bollywood like Varun Dhawan and Kartik Aaryan in terms of box office openness.
While the film industry will certainly be reduced in recent years, which poses a challenge to new actors whose films must rely on content and word of mouth, trade experts say Southern names still have a loyal fan base that ensures a minimum guaranteed openness.
Although the fanatic’s magnitude may not be comparable to older southern superstars like Rajinikanth, Mohanlal or Chiranjeevi, their films are still opening in the big, unlike the Indian Hindi market, even with popular names It has been in trouble recently.
warna Tamil film starring Sivakarthikeyan won ₹Opening in October was 2.165 million, with most of its releases limited to the country’s Tamil Nadu, while Vijay’s Tamil movies Goat – The greatest evercreepy ₹430 million. Ram Charan Change the rules of the gameoriginally in Telugu ₹512,500 in January Devara: Part 1 Made ₹825,000 on the first day.
By contrast, young Bollywood stars struggled to open. Varun Dhawan’s Baby John Open ₹112,500 in December Qian Du Champion and Sidharth Malhotra Yodha Both are there ₹Each vehicle is 425 million, the tiger Sorov Ganapas exist ₹220 million.
Box office chart of the southern stars North
“In the south, some faces ensure that certain tickets are sold, while the rest of the play collection depends on the merits or scope of the film. Most young Bollywood names, except for Ranbir Ka, said Akshaye Rathi, a film publisher and exhibitor. Outside of Ranbir Kapoor, there is nothing to ensure at the box office to make sure nothing is guaranteed.”
Rathi added that most Hindi film actors are too urbanized on the screen and on-screen optics and are not trying to embrace storytelling at the grassroots level. This means that the movie is targeted at multiplexing, and marketing campaigns and city tours don’t go beyond the main spine, an image that brand management agencies and interstellar entourage should blame. On the other hand, as far as story goes, southern names are more closely connected to the audience, and their behavior becomes more exercised.
According to industry experts, stars in the South know they need to align with their image and cannot make niches or segmented movies that are targeted only to a specific audience. Most people stick to their action avatars and are filled with social or nationalist messaging. These movies are also constantly family friendly.
“Stars in the South realize that they have to please fans because their movies are primarily language-wise playable. So they can’t afford to experiment and their movies have to be universally likable. Hindi movies have multiple states to need Satisfied, and they think OTT and other rights are profitable, which is why young actors don’t have a profile or fan following, and can’t guarantee openness,” said independent exhibitor Vishek Chauhan.
Differences in movie opening day Qian Du Champion (( ₹42,50 million) and Bhool Bhulaiyaa 3 (( ₹According to trade experts, Rs 3.66 billion, both starring Aaryan and released last year) stems from the goal of the second film, the family audience and the ability it belongs to the established franchise.
To be sure, the fact that Bollywood actors often appear in ads and post updates on social media also puts their image in image, according to some analysts. “If available 24/7, then the big screen is not exclusive. Filmmaker, trade and exhibition expert Girish Johar said things like Rajinikanth and Vijay Some such southern stars have hardly even participated in the film promotion.”
