The Big Rush campaign promises exciting perks and kicks off on November 9 and will run until December 31, 2024, aiming to keep sales momentum going
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Volkswagen India has announced a new campaign offering special year-end offers on Taigun and Virtus. The Big Rush event promises exciting offers and starts on November 9 and will run until December 31, 2024.
Volkswagen “The Big Rush” event
During ‘The Big Rush’, customers looking to buy a Volkswagen Virtus, Taigun and Tiguan will be able to avail various offers including discounts, extended warranty options and comprehensive service packages at attractive prices. During this period, dealers may also further enhance the attractiveness of the deal through additional discounts and benefits.
Also Read: Volkswagen Virtus Goes On Festival Flavors On Steroids, Sets Its Own Sales Record
Speaking about these new benefits, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “At Volkswagen, we have always been committed to delivering joy through our products and services. We are offering this at ‘The Big Rush’ celebrations” Exciting benefits to make the end of the year even more special. Building on the sales momentum to date, we want to maintain market excitement with attractive benefits that enhance the pleasure of owning a Volkswagen.
Volkswagen India
Volkswagen currently has three models on sale, of which Virtus and Taigun are targeted at the mass market. Both models are based on the MQB A0 IN platform and share most components, including engines, gearboxes, functions, etc. Virtus recently crossed the 50,000-unit sales milestone, making it the most successful compact sedan on sale. Last month, the automaker sold 2,351 Virtus units, a 32% increase from the same period last year.
The Taigun, on the other hand, did well but was overshadowed by stiffer competition in the segment such as the Hyundai Creta, Kia Seltos and others. Volkswagen’s overall sales increased by 9% in October this year.
Volkswagen future models
Volkswagen is yet to launch a new model, although its sister company Skoda Auto India recently launched the Kylaq small SUV at a staggering price. $7.89 lakh (ex-showroom). The Skoda Kylaq could be a game-changer for the brand and bring much-needed sales to the company. It is worth noting that Volkswagen does not produce its small SUV in India, although its Brazilian counterpart has previewed a small SUV called “Tera” in the market.
Check out the upcoming cars in India 2024, best SUVs in India.
First published date: November 8, 2024 5:16 PM IST
