2025 Toyota Land Cruiser 300 launches new off-road-centric GR-S trim
The 2025 Toyota Land Cruiser 300 is launched in India, with prices ranging from Rs. Rs 231 crore. Rs 241 crore (exe exhibition hall). The launch brought an updated version of the iconic SUV, as well as the debut of the GR-S variant, which caters to enthusiasts looking for enhanced off-road capabilities. Bookings for ZX and GR-S decorations are now open.
Price and market position
The latest Land Cruiser 300 is in Rs. 2.1 million were on his body. This price increase reflects the addition of new features, updated technologies and improved security systems. Although the Land Cruiser 300 has no direct competitor in India, its positioning is consistent with luxury off-road fleets such as the Land Rover Range Rover and the Mercedes-AMG G 63.
Feature upgrades and security enhancements
The 2025 model introduces several technological advancements and comfort features. Now, the ZX version includes a Toyota-connected car kit, a digital instrument cluster and leather-style gear knobs. Standard features for both trims include a 12.3-inch infotainment touchscreen with Android Auto and Apple Carplay, 4-zone climate control, two-row sunroof, ventilated seats, an 8-way powered driver’s seat with manual waist adjustment Chair, a front cool box and 360 degree camera.
Safety also includes 10 airbags and Toyota’s Level 2 Advanced Driver Assistance System (ADAS), which provides adaptive cruise control, roadway keeping assist, automatic braking and adaptive headlights.
GR-S variant
The GR-S variant is built on the functionality of the ZX with additional off-road technology. It comes with front and rear differentials, rear limited-slip differentials as well as crawl control, hill start and drop assist, multiple terrain modes, and off-road monitoring system with four cameras. External upgrades include black alloy wheels, more aggressive front bumper, blackened trim elements and GR badges. Inside, the GR-S has a deep red and black interior theme, contrasting with the ZX’s beige and black choices.
Performance and powertrain
Both the ZX and GR-S variants are powered by the familiar 3.3-liter V6 diesel engine, providing 309 hp and 700 nm of torque. The engine is paired with a 10-speed torque converter automatic transmission, ensuring that the power is effectively distributed to all four wheels. The transmission system remains unchanged from the previous generation, maintaining a balance between performance and refinement of the SUV.
Color options and availability
Toyota offers the 2025 Land Cruiser 300, divided into two exterior shades: precious white pearls and pose black. Internal color choices vary by variant, the ZX offers a neutral beige or black, while the GR-S has a crimson and black theme.
With its updated features, advanced safety systems and off-road-oriented GR-S trim, the 2025 Land Cruiser 300 continues to stick to its legacy as a premium SUV to cater to luxury buyers who value capabilities as well as comfort.
The 2025 Toyota Land Cruiser 300 will be launched in India at a price of Rs. Rs 23.1 crore first appeared on the motorbeam.
