Here are ten things you need to know because Starbucks is changing its menu:
– Certain “less popular drinks” will retire from the Starbucks menu next week. In Monday’s announcement, Starbucks outlined plans to remove its drink options starting on Tuesday, March 4, which includes several mixed Frappuccino drinks, Royal English Breakfast Latte and White Hot chocolate.
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– “These items are not usually purchased and can be made intricately, or like other drinks on our menu,” Starbucks wrote. The Seattle-based company added that simplifying its menu will allow it to “focus on fewer, more popular items to execute in an excellent way.”
– Starbucks said these cuts will reduce waiting time, improve consistency and “make room for innovation”. The chain said it will continue to introduce some other new products and seasonal specialties, such as the Cortado beverage launched last month, and the new “Ice Cherry Chai” that will debut in the spring. Starbucks said other beverages and foods will be used and also exited the menu in the coming months – by the end of the U.S. fiscal year 2025, a decrease of about 30%. -Starbucks is going to remove as many as 13 drinks from its menu from March 4. Iced Matcha Lemonade, Espresso Frappuccino, Caffè Vanilla Frappuccino, Java Chip Frappuccino, White Chocolate Mocha Frappuccino, Chai Crème Frappuccino, Caramel Ribbon Crunch Crème Frappuccino, Double Chocolaty ChipCrème Frappuccino, Chocolate Chip Cookies Crushed Cream Butter Cream Frappuccino, White Chocolate Cream Frappuccino, White Hot Chocolate, Royal English Breakfast Latte and Honey Almond Flat White will be removed from Starbucks’ menu.
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– Beverages are for one of three reasons: they are not usually purchased, made intricately, or similar to other beverages on the menu.
– While some drinks are facing a drink that is about to retire, Starbucks plans to bring back the “beloved” lavender drink and will also introduce new iced cherry chai and jalapeno chicken pockets in the spring.
– A wider restructuring at the Seattle-based company, menu changes arrive. Starbucks also said it will lay off 1,100 corporate employees worldwide this week – CEO Brian Niccol cited the need to operate “more efficiently.” Niccol joined the chain as CEO in August.
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– The announcement summarized in the press release comes a month after senior leaders begin evaluating the role, structure and size of their global corporate sectors. Nicole said in a statement that those eliminated positions will be notified Tuesday.
-CBS News says Peter Cohan, associate professor of management practice at Babson College, praised the upcoming menu changes as a step in the right direction for the coffee company. “I think of the frustrations of Starbucks and people when ordering, want to pick up things, but not ready; there’s a lot of confusion,” he said. “And Brian Niccol is good at figuring out how to make things happen Simple and speed up operations by getting rid of what works.”
