The desire between couples makes their special day even more memorable, which creates a new category of service providers Called a wedding social media manager.
These institutions charge fees ₹50,000 to ₹2,50,000 wedding reels can be created and millions of online views can be viewed.
These videos are usually emotional or interesting. It’s like a bride crying at the entrance of the bride or hovering a pile of cash to protect her from the “Evil Eye” or simply showing the cash for a special dance.
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Or the bride’s father added a sense of humor: “I’m going to confess. I’m bankrupt. Seriously! I’m bankrupt. This girl…she’s everywhere. I have no choice now and can only put her room on Airbnb. I have to recover some of the costs of this wedding.”
Pradeep Nor, 26, and Rinkal Sidhiya, 27, are a Mumbai couple who ended the road in the city in December.
“Initially, we thought photographers and photographers made such reels,” Sidhiya said.
“However, when reviewing the Instagram pages of other virus reels, we found that they had some dedicated teams doing the job.”
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Unlike photographers who took weeks, these agencies offered fully edited social media videos on the same day.
“Another advantage is that they use the least amount of professional equipment, allowing us to shoot in a wider range of locations, as some of the venues we choose limit the use of professional cameras,” Sindhiya said.
The couple hired Dream Day documentary to film bite-sized clips of the bride and groom, as well as guests on iPhones, compiled and edited into aesthetic and engaging reels, and posted them on the couple’s social media pages.
Within a few days, some of these reels hit 1 million views. The couple paid the agency ₹Compared to 60,000-70,000 ₹The photographer was charged with 250,000 yuan.
Ishita Furia, co-founder of Dream Day documentary, said: “In addition to their wedding, we had seven other weddings in the first 15 days of December (at the average of the wedding season). About 85% of the weddings they were employed were destination events.
Indian weddings have deep cultural connections, often luxury, making them perfect for creating engaging social media content. The market is getting bigger and bigger.
Mint Earlier reports said the wedding industry reached $75 billion in 2023-24, with an estimated annual growth of 7-8%. According to a report from the Wedding Technology Platform, average spending in 2024 increased by 14% year-on-year, reaching ₹320,000-350,000.
“Wedding content is often excellent on social media because of how emotional people are.”
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“Weddings have a high cultural significance and people spend so much on them that they want to amplify it online and let others see it,” Agrawal said.
Smaller cities are also a big trend
It’s not a couple, like the Metropolitan Pradeep and the ordeal, they want the wedding reel to spread. It is very interesting to generate such content in smaller cities.
“We received 60-70 requests from couples and their children Weddingsutra CEO Parthip Thyagarajan shares the reels on our page.
He said that in the past year, wedding content on social media has become a big trend.
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The couple who were preparing to “do this for Gram” were born between the 1990 and 2000s, a generation of millennials and older genz, an early adopter of social media and technology.
Most of these couples use to share their lives online, while others want to create a personal digital album, said Smriti Agarwal, a former marketer in wedding social media agency Mush Me Mush Me and former marketer.
“The content shot by the team is very original, real and relevant, and people, especially those who are about to get married, like to share it repeatedly on social media.”
