Earlier this month, ahead of the ICC Championship Trophy, Reliance ended free IPL streaming on the JioHotstar app that has been available since 2023.
Mukesh Ambani, the richest man in India, targets small businesses and promotes unconventional neuroscience research to increase revenues from the Indian Super League (IPL). A few days after Reliance had a $8.5 billion media merger with Walt Disney. The Ambani-led company has secured broadcast rights for cash-rich IPL and other cricket events, with nearly $10 billion. IPL 2025 is the most valuable cricket league in the world and is scheduled to start on March 22 this year. The expensive broadcasting rights will have a significant impact on the merged group, India’s largest entertainment giant. Earlier this month, ahead of the ICC Championship Trophy, Reliance ended free IPL streaming on the JioHotstar app that has been available since 2023.
Reliance uses brain mapping
The documents show that Reliance privately markets ad agencies through a “brain mapping” study, which showed that participants’ brain cells or neurons showed higher participation rates in streaming ads than Google. Five media executives and reliance on resources and the tone deck of two companies reveal their focus on adding small advertisers, Reuters reported. The company is in Strengthing’s digital advertising inventory to increase streaming revenue strategies.
The Reliance-owned joint venture is holding a one-month closed-door seminar in seven Indian cities to attract small companies to become IPL advertisers and offer $17,000 advertising packages, Reuters reported. “Advertising is an integral part of IPL coverage,” the company said in a document that sets its streaming service to reach its target of 40 million smart TVs and 420 million mobile devices during the IPL period.
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