Having the voices of Indian superstars like Shah Rukh Khan and Mahesh Babu can go a long way in boosting the reach and box-office potential of a Hollywood movie in local theaters.
Take the Walt Disney Company as an example Mufasa: The Lion King It’s set to be released this week. Industry experts say that dubbing local dubbed versions of films such as Khan and Telugu actor Mahesh Babu could boost the box office potential of such Hollywood films in India by nearly 40%.
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While American films have long been dubbed for Indian audiences, studios have recently been keen to attract voices from mainstream Bollywood and southern films to add value and help with marketing and promotions.
“Celebrity dubbing can add tens of millions of rupees to the total cost of a Hollywood film, but it is usually considered as part of the marketing budget. The addition of Shah Rukh Khan also gives him the added advantage of being involved in marketing, conducting The media interacts and reaches a wider audience to enhance the potential and value of the film, Puri Cinemas said.
Especially a father-son story like this mufasaPuri said the strategy of having Khan and his sons Aryan and Abram connect with audiences during promotions may actually work. Names like him and Mahesh Babu have helped produce more content for print, digital and television media across the country, thus grabbing more attention than the average Hollywood film.
To be sure, the last issue lion king The 2019 film, which also stars Khan as his voice, received over $The box office in India is 1.5 billion rupees. Other animation works such as jungle book make $Celebrity dubbing also brought in revenue of Rs 188 crore in 2016.
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“There is clearly an audience that is receptive to such a strategy and can resonate with star power, even if it’s just through voice. Overall, India is a small market for Hollywood, but one with huge potential for growth,” says the filmmaker , said Girish Johar, trade and exhibition expert. Trade experts point out that while India’s top movie stars can charge $Dubbing jobs fetch Rs 500-100 million, and the rewards are usually positive for Hollywood studios looking to localize their products. Additionally, it’s a win-win for both parties, as actors also get to work on international projects and have the opportunity to stay connected between their local language versions.
Entertainment industry experts point out that it is a common practice in Hollywood to sell animated films under the name of the voice actor, such as Mike Myers. Shrek.
“It’s an extension of the same strategy, but India doesn’t have the same animation-watching culture. While celebrity voices can raise a film’s profile and build momentum, ultimately the film has to grow at the box office,” said independent exhibitor Vishek Chauhan. He added that while India may not be a profit center for Hollywood, a name like Shah Rukh Khan brings weight to the film.