Dr. Renita Rajan | Photo source: Special arrangements
Sunscreen. Sunscreen. Sunscreen. Dr. Renita Rajan cannot emphasize enough the importance of this simple cream/lotion/gel, which is often overlooked in place of more exquisite treatments and creams.
“The sun has to be in place. What is the reason for the pigmentation we face? The sun contributes 80-90% of that,” said Dr. Renita of the Chennai Render Clinic. She said when she started practicing dermatologists 16 years ago, she noticed that many people have difficulty wearing sunscreen in such wet climates. So she began to consult them. “I used to take out a basket of sunscreen and customers would choose it,” she said.
Dr. Renita has just celebrated the fifth anniversary of her skin color brand, which focuses on the needs and concerns of colored skin. Selected to be headquartered in Chennai and launched in January 2020. By March that year, they had to close due to the pandemic, followed by online stores, which was born in April.
Selected product
“We started with four products. Sunscreen is the largest portfolio, followed by collagen, hair care and facial serum,” she said.
After intense research and development, the types of various products continue to grow. Dr. Renita said sunscreens perfectly made their trials of over 700-800, as they were writing a specific profile. “We are making their colors, and we also need UVA coverage. We don’t want to make sunscreens that have endocrine destructive properties. Then we have to choose between zinc and titanium. It is known that zinc absorbs well, but can cause ecological damage. So we went with nanozinc,” the 44-year-old explained.
“We need products to keep the skin, so we did six to eight hours of dip testing,” Dr Renita added. The team of choice (plants in Chennai and Puducher) is now also studying hair color and is planning to offer within two years.
When creating the product, Dr. Renita, an alumnus of the Christian Medical College, Velor and Government Kilpke Medical College, said she looked at the problems facing dermatologists and identified specific areas of their dealings.
These products must be safe and effective, and the products worn must feel good when used. “We’ve been listening to people and accepting them. For example, using retinol to dry the skin, we had to patch it up to find the solution,” she explained.
Earlier, the most rampant problem she noticed was the face of people with topical steroid damage. The skin luminescent products they use can cause pigmentation, sensitivity, and more. She was pleased to notice that the obsession with light skin was now disappearing. However, skin sensitivity remains a problem. People use 10-15 products on their faces. Especially when you layer multiple brands on your face, they don’t even know about product compatibility,” she added, “bad skin care is a disaster. ”
Recently, there has been a strong desire for young skin. She said we saw it earlier in women and men, but we saw it in both genders. Most of her clients are from southern states in the age group of 29 to 45, while other metropolitan areas encounter a small number.
She smiled and said that entrepreneurship was challenging. “I’ve been trained to be a doctor. As a doctor, I’ve been reading you, evaluating you, making decisions quickly… Through entrepreneurship, there’s endless listening, and remembering everyone’s perspective.”
Dr. Renita has 223K followers on Instagram, building a community. A community she said helped a lot in terms of feedback, whether it was packaging, packaging size or collagen taste… While there were free news and reviews, there were also news that the product could not meet the mark one week after release. “These help guide us,” she said.
publishing – February 26, 2025 at 11:53 am
