Italian Ambassador to India Antonio Bartoli talked about the vibrant trade of black pepper and wine between the Roman Empire and India along the Golden Road.
Italy’s Minister of Agriculture Francesco Lollobrigida called for the consolidation of mutual trade relations with India, highlighting a very strong relationship between the two governments. His remarks come in the context of the two-day “Vinitaly” trade promotion expo India roadshow, which began on Saturday.
The Italian Minister of Agriculture said of “Vinitaly” that it is a platform that “the best wine companies in Italy and others represent themselves, meet, discuss” and allows “to deepen the topics related to the development of the industry from all angles.”
In the video message, the Italian Minister of Agriculture pointed out “a very strong relationship between the two governments” and said: “It must be consolidated by exporting each other”. He further said: “We not only need to renew our friendship, but also renew the consolidation of mutually beneficial trade relations.”
In a speech at the dinner before “Vinitaly”, Italian Ambassador to India, Antonio Bartoli talked about the vibrant trade of black pepper and wine between the Roman Empire and India along Golden Road.
“So, we’re not reinventing something…we’re trying to improve that. This link, steady growth in the market. I think since 2017, an average of 6% per year, we’ve been 17% in each market, just like many other areas. We have to do better. We can do better.”
He described it as a “win-win situation,” he said creating a wine culture means you also agree with the growth of an industry that is currently underweight. Famous Italian winemakers are taking part in roadshows including Piemonte Wine Land (14 wine alliances representing Piedmont), Italia del Vino Consorzio (23 companies from 16 regions), Angelini Wines & Estates (with 4 regions of wineries and Uvaitaly (11 regions) (11 producers) (11 producers).
The B2B meeting is scheduled to be introduced to the operators, importers, liquor stores and Horeca managers during the roadshow. Between April 6 and 9, participants will be invited to formally participate in Vinitaly, Verona, Italy. With the support of the Italian Embassy in New Delhi, Veronafiere organized a roadshow in partnership with the Indian Chamber of Commerce. The Indian Italian wine market retails for US$33 million (including taxes), with an import market share of nearly 17%. Italy is the third largest supplier of the Indian wine market, worth US$418 million, accounting for 50% of homemade wines. Italy ranks second in the number of imported wine products, with about 1 million liters. The data-based UIV-Vinitaly Observatory shows that Italian sparkling wine has grown strongly, with sales likely to double to $20 million by 2028. The figures could be upgraded after a free trade agreement announced by Indian Prime Minister Narendra Modi and European Commission President Ursula Von der Leyen, and are expected to be completed and signed by the end of this year.
