Bollywood actor Ajay Devgn has set up the field of artificial intelligence through a new company called Prismix. The new company aims to develop storytelling technology generated.
“With Prismix, we will embark on the future of storytelling. AI is not only a tool, but a creative partner that can help filmmakers and brands bring their vision to life in ways that have never been imagined. Our goal is to revolutionize the media by making high-quality, AI-powered content more accessible and scalable.”
Ajay Devgn will lead the company as chairman, while his nephew Devgn, Denmark, will serve as co-founder and chief business officer. Meanwhile, “Taarzan” actor Vatsal Sheth joins co-founder and CEO. Sahil Nayar was appointed as the company’s co-founder and chief creative officer.
The company said it is committed to redefining storytelling and combining creativity with AI to create groundbreaking media content.
“Our commitment is to create an ecosystem that will enable efficient storytelling and achieve amazing content production at scale,” Sheth said in a company statement.
The company further noted that it has begun working with mainstream media, education and other verticals to shape the future of AI-driven content creation.
According to the Economic Times, Prismix hopes to span the media landscape from movies, series, animated graphic novels, music videos, corporate content and even social media activities.
AI competition heating:
Since the arrival of Openai’s Chatgpt at the end of 2022, new technologies have been adopted in large quantities around the world. Since then, many companies have emerged to develop new AI models, including Gemini at Google, Grok at Elon Musk, Meta AI at Meta AI and DeepSeek at China.
As the AI competition heats up, as competition among Chinese artificial intelligence companies increases, the cost of running basic models is rising. Meanwhile, leading AI companies such as Chatgpt and Grok are looking to develop new innovations such as inference models and AI agents.
