HT Digital Ceo Puneet Jain on Thursday’s Digital News Publishers Association (DNPA) 2025 CENCHAVE’s Application (AI) in the Media Industry will see faster transformation in the coming years.
Jain said he shared the future of digital news media about the future, emphasizing the multifaceted role of AI in the industry, “The application of AI in our industry is multifaceted – innovations in content, user experience, user experience and product development in scope. Over the past decade, we have witnessed a gradual development from text to various visual formats. However, there will be a faster shift in the coming years.” He further pointed out that despite the significant increase in productivity, this is the biggest wave of innovation that has not yet arrived.
HT Digital CEO responds to the challenge of misinformation, highlighting the urgent concerns of today’s digital ecosystem. “As we transition to the AI-LED era, the spread of machine-generated content without a clear policy framework or consistent editorial standards poses serious risks. The industry must work with policy makers to develop strong guidelines to protect credibility and ensure that authentic, verified information remains at the heart of our journalism.”
The Digital News Publishers Association (DNPA) represents 20 media in India’s printing and electronic media.
In addition to media representatives, the conference included special participation of policy makers who considered government strategies to address challenges posed by AI, such as misinformation, deep litigation, data privacy and platform accountability.
Ashwini Vaishnaw, Ministry of Electronics and Information Technology, stressed that while embracing digital advancements, it is crucial to maintain traditional media roles and maintain editorial standards. “The media landscape is undergoing a major shift. It is equally important to establish clear policies as we embrace digital innovation to maintain the credibility and responsibility of news,” he said.
